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🎨The Major vs. Minor Art debate, or how to get into a fight with your old friends… 🤯

By Expertentipps
08th may 2024, by Patrick DENNY, art advisor & art dealer

During a French TV show in 1986, when the presenter Bernard Pivot was singing praises of Serge Gainsbourg, the latter grumpily retorted that his songs were nothing but minor art

This immediately got Guy Béart (singer-songwriter and father of actress Emmanuelle Béart), who was present on the set, all worked up: for him, songwriting was necessarily major art since it could outlive its author!

Black Whole Conference – Installation by Michel de Broin in 2005

🕰️ An Age-Old Debate...

The debate is very old. For centuries, people have been trying to define major vs. minor art.

Before the Renaissance, the arts of knowledge (major) were distinguished from the arts of materials (minor). In other words, intellectual activities were differentiated from those of craftsmanship (applied arts).

Or put another way: concept vs. craftsmanship…

And this differentiation persisted until the mid-20th century:

• The major arts were therefore considered to be: painting, sculpture, architecture, engraving

• The minor arts were: jewelry, crystal work, goldsmithing, ceramics

In fact, during the industrial revolution, the Frecnh Academy distinguished „les Beaux Art“* in english Fine Arts (with capital letters) from decorative arts (in lowercase).

*to refer to major arts

🏙️ ...which Gets Murkier Over Time!

The boundary blurred a bit with the emergence of new materials in major arts.

Also with the system of reproducing works. For example, Andy Warhol extensively used lithography to reproduce works in multiple copies even though, by definition, a major art piece should be unique! But one could argue that a numbered lithograph is closer to an artwork „in its conception“ than to a manufacturing craft.

Some movements of the 20th century even attempted to merge the two arts, outright disregarding the idea of clearly delineating them.

This was the case with Russian Constructivism (1917), which merged with the Bauhaus of Weimar & Gropius (1919) and later with the Memphis movement in 1980. These three movements shared a common goal of conceptual and aesthetic research applied to everyday consumer products.

 

 

Russian Constructivism: advertisement for the Knigi publishing house, based on the portrait of Lili Brik, by Alexandre Rodtchenko, 1924
The Bauhaus school launched a powerful movement that was to change the course of art history, considerably influencing graphic design, architecture and interior and furniture design.
Memphis Movement: A collection of „anti-design“ furniture from 1980

🎮 Today, Everything is Art!

There are currently 10 categories of art, from painting to comics, through photography or fashion, and even video games:

In November 2012, the Museum of Modern Art in New York (MoMA) decided to include 14 video games in its collection of artworks. Similarly, since 2011, the Supreme Court of the United States officially recognizes video games as an art…

The classification of art has become chaotic, in the sense that chaos is the expression of what is undifferentiated and without hierarchy. One could notice the paradox if one were interested in the etymological origin of the word „hierarchy“, which in Greek hieros means „sacred“ and archie means „command“.

Indeed, the major arts have long dealt with religious subjects, therefore sacred, and the Church would not have appreciated if a Botticelli virgin was called minor art, so there was a certain sense in „hierarchizing“!

🔍 It is therefore up to each individual to specify their own definition

Emmanuel Radnitsky, known as Man Ray (American painter, photographer, and filmmaker naturalized French), once said:

„A bad painter is and will always remain minor whereas a brilliant photographer can become a major representative of a trend or an era.“

So let those who enjoy it, replay the quarrel between the ancients and the moderns forever…

…and to the extreme, for some artists, there is not even a debate: everything would be good for the trash!

Serge Gainsbourg, whom I mentioned in the introduction for example. Did you know that he tried his hand at painting for decades? With a certain talent, it seems. And yet, like some major artists, he was never satisfied with his works to the point of almost destroying them all during his lifetime. And even when asked about his songs, he replied with disarming sincerity that he would only save 2 or 3 from the lot!

🔚 The Last Word

This reminds me of Alberto Giacometti who confessed just before he died that he had tirelessly created the same structure of his walking man, because he hadn’t finished with it and hadn’t achieved what he wanted.

Perhaps we are touching here on a definition of major art: creative doubt, creative demand, the search for creative perfection of an idea, humility.

This definition certainly has nothing academic about it, but I like it.

It’s up to you to write your own, with the eyes of a poet, whose Greek root means… creator!

Walking Man by Alberto Giacometti (Bronze, 1960)
My name is Patrick DENNY, art gallery owner and art collector. I demystify this fascinating universe for you and help you make the right choices!
#ContemporaryArt #LearnAboutArt #ArtAdvice

How Banksy influences the art market through good marketing? 🤔🧠

By Artikel
18th march 2024, by Patrick DENNY, art advisor & art dealer

A new twist in Street-Art on Monday 18 March 2024!

Banksy has confirmed on his Instagram account that he is the author of the green drips sprayed on the wall of a building near Finsbury Park (London).

This time it’s an optical illusion, and you have to step back and choose the right axis to understand that the green paint is intended to replace the non-existent foliage of the tree in the foreground of the image.

Once again, to avoid having his works stolen or auctioned off, Banksy has interwoven the work into its environment, making it inseparable from it.

And as usual, the visual impact is powerful, giving us food for thought about how little space is given to nature in our cities. The representation of the young girl sends a message to the new generation, who have the power and the duty to save our planet!

🚀🌟GENIUS ARTIST OR MARKETING GENIUS?

The posture of the „most famous of the anonymous“ is ambiguous. While he may appear to be a committed creative protestor, he is paradoxically at the pinnacle of the speculative art market he claims to denounce.

Banksy is first and foremost a graffiti artist, and expresses his art in the street, usually using stencils. Banksy conveys simple codes, reduced to very few colors. The location is predetermined and deliberate. Anyone can understand the meaning and appreciate it.

But talent alone does not guarantee notoriety! And fame is nothing without visibility!

Banksy understands this very well, and is perfectly familiar with the media and the mechanical, predictable way they work. In less than 24 hours, the photo of his latest work posted on Instagram has already racked up over 1.5 million „likes“. He is a master of viral marketing, and his successful campaigns are paradoxically a denunciation of the media buzz to which he is subjected. By taking on the codes and mechanics of „classic“ marketing, Banksy delights in hijacking them to make his point, and has become a major player in the media sphere.

🎯💡A MARKETING GENIUS...

Using classic and effective techniques such as :

1. The secrecy surrounding his identity

„Invisibility is a superpower“, Banksy once said.

He adds, in his book Guerre et Spray (2005): „No one ever listened to me, until no one knew who I was“.

Anonymity plays a central role in Banksy’s approach; the Briton knows how to play with the grey areas surrounding his identity, and multiplies false leads. From famous people (Robert del Naja, Jamie Hewlett, etc.) to a collective of activist artists, the rumours surrounding Banksy continue to spread… and contribute to the global buzz.

So is he an individual in his own right? Or a collective? It doesn’t really matter, as long as he continues to thrill us!

2. Scandal, as in this work in which British politicians become chimpanzees

„Devolved Parliament“ is an oil on canvas created in 2009 by Banksy, replacing British politicians debating in the House of Commons with chimpanzees. In 2019, the artwork became Banksy’s most expensive to date, selling for around €12 million at Sotheby’s in London.

The work measures 2.5m × 4.2m. It was entitled „Question Time“ when it was first shown at the 2009 Banksy exhibition at the Bristol Museum & Art Gallery. It was sold to a private collector in 2011. A reworked and renamed version of the painting was exhibited in Bristol in March 2019, with changes to details such as a banana and some lamps. Banksy commented, „Laugh now, but one day no one will be in charge“.

The depiction of chimpanzees echoes Banksy’s 2002 work „Laugh Now“, an almost 2 metre long stencil work showing a row of monkeys wearing aprons with the inscription „Laugh now, but one day we’ll be in charge“.

Chimpanzees are a recurring theme in Banksy’s work, as a satirical device in the monkey tradition that depicts apes imitating human behaviour. Examples include his Self-Portrait (2000} which shows a person holding aerosol cans but with a chimpanzee head, and Monkey Queen (2003) based on a portrait of Elizabeth II with a chimpanzee face.

3. Or the novelty: where for the first time a work was created live from an auction.

The work „Girl With Balloon“ renamed „Love is in the Bin“ is an artistic intervention by Banksy created in 2018 at Sotheby’s London. According to Sotheby’s, it is „the first work of art in history to be created live at auction“. His 2006 painting, Girl with a Balloon, unexpectedly self-destructed immediately after being sold at auction. The damaged painting was subsequently renamed Love is in the Bin. It has been on permanent loan to the Staatsgalerie Stuttgart since March 2019. In October 2021, it sold at auction for £18,582,000, a new record for the artist.

In fact, it’s even pleasing to note that not everyone appreciates the same things, as it saves us from fighting relentlessly to acquire them. Diversity is a beautiful thing!

This work is an adaptation of Banksy’s 2002 mural „Girl With Balloon“, a series of prints limited to 600 copies. Today, this single copy of the series has become a unique work of art! It was a gift from Banksy to a friend shortly after the „Barely Legal“ exhibition in 2006. Banksy said he had prepared the self-destruct mechanism at the time, in case the work ever came up for auction.

🎨💡... AND AT THE SAME TIME, AN ARTIST OF GENIUS

Banksy, the ambassador of a movement now recognized!

Since the 90s, Banksy’s work has spread to every continent, and he has succeeded in breaking traditional art codes by introducing subversive and socially committed elements into public space. His work has made a significant contribution to the democratization of urban art, shifting the public gaze from institutional art to the street, where art becomes accessible to all, without social barriers.

The cultural impact of street art, as represented by Banksy, is profound and diverse. By democratizing urban art and creating conversations about social and political issues, Banksy has shaped a new era in which art is no longer confined to galleries, but becomes an integral part of the urban fabric and collective consciousness. And, paradoxically, more and more galleries are offering street art, which is a far cry from the early underprivileged tagging of the 70s and 80s.

👍👌📝 CONCLUSION

As always with Banksy, the answers are less important than the questions.

One thing’s for sure: with each new intervention, he moves the whole planet, and single-handedly helps to promote urban art, which in less than 10 years has gone from „vandal“ to „saleable“ status.

The End

My name is Patrick DENNY, and I've been a gallery owner and art collector for over 20 years. I'd like to share my knowledge with you to demystify this fascinating world and, above all, help you make the right choices!
#ContemporaryArt #DiscoverArt #Artadvisory #Banksy
#ArtContemporain #DecouvrirArt #ConseilEnArt #banksy

🎨 HOW TO CHOOSE AN ARTWORK? 🧐

By Expertentipps
27th february 2024, by Patrick DENNY, art advisor & art dealer

Our consumer society has transformed the way we look at art to such an extent that a recent study by the famous auction house Drouot revealed our tendency to treat a work of art as a decorative element that should match the colours of our walls or the style of our furniture. In this way, a painting becomes a consumer good that we will tire of over time, just as we tire of clothes that we wear according to the fashions of the moment.

Yet the artist wanted to express something with his work. He didn’t create it with our home décor in mind. His approach is personal and authentic, and above all it speaks to our hearts.

💖 IS THE STORY OF YOUR ENCOUNTER WITH A WORK OF ART...

Buying a work of art is like starting a love affair. You need feelings, emotions and the desire to love.

And it all starts with an encounter, somewhere in an exhibition or gallery, and then the magic happens!

You risk changing your décor more than once in your life, moving house or changing the colour of your walls and furniture, whereas a work of art should be able to follow you all your life, guiding you, taking you on a journey, making your everyday life less monotonous and more inspiring. So choose a work of art for the emotion it evokes in you, not for its brilliance or style. If the emotion is genuine, the work will evolve with you and its symbolism will change over time, without ever boring you. In the longer term, you may even change your décor to reflect the paintings, photographs and sculptures that surround you.

„The real purpose of art is not to create beautiful objects: it is a method of thinking, a way of understanding the universe and finding one’s place in it“. – Paul Auster, American novelist

🕰️HOW DO I KNOW IF THIS WORK WILL STILL SPEAK TO ME 10, 20, 30 YEARS FROM NOW?

First, you need to ask yourself what emotion the work makes you feel. To answer this question, take the time to observe it, admire it, and understand its composition and subject matter. What did the artist want to express? Why this colour rather than another? What details add importance to the subject? Is the light soft, strong or contrasting? When you come face to face with the work, you’ll have the feeling that you’ve made it your own, since the symbolism that emerges will come solely from your eyes and the intimacy of your subjectivity.

Next, ask yourself whether the emotion you feel is linked to a memory, a person you care about, an event that has marked your life, a scar from the past, a subject that is close to your heart, a thread that speaks to you or is linked to other works that you already own.

If you are able to associate your emotions with something that is important to you, it goes without saying that the work will be able to live with you for a long time. Especially if you learn to develop a relationship with it, to look at it from every angle, to rediscover it as the seasons change and as your mood takes you. You might be surprised by the new details you discover over time, details that you’ll grow attached to.

💭 I'VE FOUND THE ARTIST I'M LOOKING FOR, BUT I CAN'T DECIDE WHICH WORK TO CHOOSE...

If you’ve fallen in love with one, you don’t even have to think about it: you can just go ahead and buy it.

If you have several favourites and you don’t know where to start? Go for a small format or an edition and see how this work transforms your everyday life. It will then be easier to choose a second, and then a third work, once you’ve experienced the world of an artist at your side.

💫 LISTEN TO YOUR INTUITION, EXPLORE YOUR ARTISTIC SOUL!

The more you observe the work of artists you like, the more you’ll learn to recognise what makes you tick, and therefore to get to know yourself. Appreciation of a work of art is very personal. Don’t choose a painting just to impress your guests! Surround yourself with what makes you dream! This will make the interior of your home more authentic and unique, just like you.

Finally, understanding a work of art is a long process that could take several years. In fact, it could take a lifetime. You’ll grow older, you’ll change, and so will the way you look at the things around you. Your relationship with your painting or sculpture will evolve just as much, and that’s the magic of art!

The end!

My name is Patrick DENNY, and I've been a gallery owner and art collector for over 20 years. I'd like to share my knowledge with you to demystify this fascinating world and, above all, help you make the right choices!
#ContemporaryArt #DiscoverArt #Artadvisory #InvestInArt
Guten Tag 👋 Wie kann ich Ihnen helfen?